FlatOut 4

FlatOut 4: Total Insanity is the latest hit of the FlatOut series, a video game about racing, cars and destruction. Available for PC, Xbox and PlayStation.

The Work

Strategy First asked Cualit to help them design and execute the digital marketing strategy for the FlatOut game series worldwide.

The challenge

Execute ongoing monthly campaigns with A/B testing, targeting multiple countries in several different languages at the same time, with localized ads (in English, Spanish, Portuguese, German and more), across several publishing platforms, all major social networks, Google network all together with graphic and audio-visual design.
Cualit’s main goal was to maximize conversions of the PC version of the game.

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The Solution

A multi-disciplinary team of marketing, design and gaming experts worked in partnership with Strategy First, monitoring campaign activity in real time across all countries, measuring KPIs and quickly reacting accordingly to optimize and guarantee the success of the campaign.

A/B testing was critical to determine the ads that delivered the best results in order to leverage their potential and maximize campaign ROI.

The Results

• 5000 units sold (conversion goals successfully achieved)
• Excellent reach, averaging almost 180.000 ad impressions daily
• ROI (return of investment): 380%