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Visual identity design and web development for OSMA

OSMA trusted Cualit to design their visual identity and to develop their new institutional website.

OSMA is an Energy Efficiency management system, with a data analysis engine that can identify resources that are used inefficiently.
We created the brand visual identity inspired by the concept of energy, using trending colors like orange combined with white. The O in the logo is a switch, emphasizing in the concept of energy efficiency.

O S M A - Logotipo final (1)

O S M A - Logotipo final

Altogether, the web aim is to inform about OSMA, its benefits, how it works and their different service proposals. The design follows the brand’s guidelines. Overall the concept was to create an attractive website, easy to use with clear and concise information.

Check out the web:

Screen Shot 2018-03-13 at 2.19.08 PM