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FlatOut 4: Total Insanity is the latest hit of the FlatOut series, a video game about racing, cars and destruction from Strategy First, the Canadian video game publisher. 

The challenge

Help Strategy First maximize the conversions for its latest hit of their FlatOut Series, FlatOut 4: Total Insanity. 

The solution

The main goal on this campaign was to maximize conversions of the PC version of the game, through the execution of ongoing monthly campaigns with A/B testing, targeting multiple countries in several different languages at the same time, with localized ads (in English, Spanish and Portuguese), across several publishing platforms, in all major social networks including Google, with graphic and audio-visual design.

Our Work

Our multi-disciplinary team of marketing and design worked in partnership with Strategy First monitoring campaign activity in real-time across all countries, measuring KPIs and quickly reacting accordingly to optimize and guarantee the success of the campaign.

The results

We ended up not only achieving their goal, but also continued working with this fantastic client on several other videogame marketing and design campaigns and developing their eCommerce strategy.