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Native, web or hybrid apps, what’s the perfect match for your business?

Find everything you need to know if you are considering investing in a mobile application.

Smartphones have changed the way we communicate with others, as well as our lifestyle. For this same reason, mobile applications are very important in our day to day, and also for our businesses.

The growth of the app industry is remarkable, the popularity of apps has increased enormously and is continuing to rise. These versatile tools simplify personal tasks and promote productivity and business management success for companies.

Maybe you have had ideas that could be turned into applications and even wonder how you could create an app from scratch.

As in all types of projects, there are different alternatives when it comes to developing an application, and the truth is that none is better than another, but it will depend largely on the needs of your project. Therefore, we must evaluate different factors to create a powerful and profitable solution.

Before deciding what type of mobile application to implement according to the needs of project, it is worth asking yourself what your objectives are, what time and budget you have for its development and what audience it is aimed at.

 Based on the above, three types of applications can be determined:

1) Mobile web applications

2) Native applications

3) Hybrid applications


What type of application is best for your business?

Let’s find out! In this post, we will talk about the pros and cons of the different types of mobile applications that we can develop, so that you can choose the one that best suits your project and your budget.

Main characteristics

When to develop a native App?

In advance, this option should be chosen whenever the company puts quality and user experience ahead of investment and development time.

Native development implies a larger budget than hybrid applications, since it includes a budget for iOS development, a budget for Android development and also a common one for interface design (with nuances and adaptations for each operating system) and backend.

As examples of a native application that we have developed in Cualit, we can mention the cases of:

  • FanWin, an app from the entertainment industry that gives its users the opportunity to have the latest news on their favorite sports and teams, forecast results, score and be part of a fans community.
  • The Flet logistics app with Artificial Intelligence. An innovative service that takes advantage of the blockchain to improve the security and general traceability of orders and works to facilitate the delivery service of companies. It is adapted to different businesses, from a restaurant with its own delivery, to a logistics company that handles orders and tracing.

When to develop a hybrid App?

It is recommended to choose this option when the app is aimed at projects related to news, media and content distribution, in which the user may be more used to waiting a few seconds for loading to obtain the content. And in general for projects in which the user may have a certain predisposition to wait a few seconds to access the information, such as applications for corporate use or for a segment of users who are very loyal to the brand.

This option is also usually selected when you want to launch a proof of concept on the market, trying to reduce the initial investment and time to market as much as possible.

A hybrid app that continues to grow in the Health area is the one we developed for Sanatorio Mautone. A tool that helps their users and is used daily by most of its members.

To sum up, for example…

  • If the priority of your project is performance and accessibility to the device, we will develop a native or hybrid app.
  • If your priority is price and that the app is multiplatform, we will develop a hybrid or web app.
  • If you have a medium budget and you want the app to be uploaded to the App Store, we will develop a hybrid app.


So what is better?

There are many different directions in which you can take your application, they all have their pros and cons. The important thing is to spend enough time to calculate and reflect before starting, taking into account your needs and the characteristics of the different types of apps to determine what type of development is best for your project in terms of: speed, efficiency, profitability, design, UX consistency.


If you are looking to create an app for your business and you still don’t know where to start or what option to choose, count on us to help you find the easiest and most direct route to the app stores and thus take you to the next level!

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