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Machine Learning: Why are we so passionate about it?

Almost any citizen in the past decade has been in contact with Machine Learning without even knowing it. But, what is it and why it has become so popular?

Machine Learning is a scientific discipline in the field of Artificial Intelligence, that enables computers to learn and make decisions for themselves.

In this context, learning refers to the ability to identify complex patterns in millions of data. What really happens is that the machine learns through an algorithm that checks the data and is able to predict future behavior. And automatically, implies that these systems improve themselves over time, without human intervention.

As a result, high-value predictions are obtained that shape intelligent actions in real time.

While many machine learning algorithms have been around for a long time, the ability to automatically apply complex mathematical calculations to big data – over and over, faster and faster – is a recent development.

The applications of Machine Learning today are numerous. From the medicine, to business, media, technology, automotive, pharmaceutical, among many others. All can benefit from its use and the competitive advantages that comes with it.

For example, the New York Times is applying Machine Learning and data analysis to understand user behavior and to detect patterns that may indicate which direction the publisher should take. This allows them to stay competitive in a constantly changing world.

In economy, it’s commonly used in the stock market to obtain reliable information on market behavior or even to prevent and detect fraudulent transactions.

At Cualit we find motivation in innovative technologies, and Machine Learning is one of them. We believe technology is available and data too, and they are becoming a new meaningful and reliable way of making decisions.