30 May INBOUND MARKETING STRATEGY FOR AEROBOX
Aerobox is facing a strong competition in both national and international market. They came to Cualit with the objective of getting more leads and users that use their service, generate more income and reduce their marketing and software development costs and obtain a global and comprehensive marketing service.
In a very competitive E-Commerce industry, in both national and international market, with players such as TiendaMia, MercadoLibre (representing 44% of national sales), among others, generating better results represents a huge challenge. Each brand must have a differential that stands out from the rest.
Cualit desgined an innovator inbound marketing strategy to reach the objectives. We worked in an integral, omnichannel way, measuring in detail the effectiveness of each channel and optimizing the conversion ratios of the brand.
With the elaboration of the strategy of its landing page, we analyzed and optimized the conversion flow of the users in the platform.
A persuasive design was applied throughout the communication to encourage the client’s impulsiveness at the time of purchase.
We also worked in parallel in newsletters, Social Media Marketing (SMM) and Search Engine Marketing (SEM).
Social Media Marketing
Search Engine Marketing
15.3 % ROI AVG
# Impressions 4.221.118
# Reach 414.174
# Clicks 22.785