Blue la Barra

Blue La Barra is an educational institution with a unique education model by “Montessori and Waldorf”. Their teaching method is based on the constructivism theory of knowledge, where students continuously learn by asking themselves questions. The integrate ecology and sports as the foundations of the learning process of each student.

The Work

Blue la Barra asked Cualit to help them innovate and professionalize their communication and marketing strategy.

The challenge

Despite Blue la Barra being a highly respected and well known educational institution abroad, only few local people knew about their services since they’ve established just recently.
Registrations and brand awareness were a must in our objectives.

Also, Blue welcomes sports fans to train in their Blue Campus. Once again their training service needed to be communicated to the local community and enrollments were requested.

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The Solution

Cualit designed an full service, inbound marketing strategy that covered content marketing and copywriting of relevant blog posts, search engine optimization to outperform competitiors in searches, social media marketing and magement to create brand awareness and maximize conversions, search engine marketing to optimice inscriptions all together with a landing page design strategy.

The Services

• Content Marketing
• Community Management
• Design
• Animation
• Production
• Social Media Marketing
• Community Management

• Search Engine Marketing
• Search Engine Optimization
• Qualified Lead Generation
• Analytics
• Conversion Strategy
• Digital Marketing Strategy

The Results

• Over 300.000 ad impressions
• Over 80.000 people reached
• Students enrollment ROI (return of investment): 595%
Blue Campus
• ROI (return of investment): 257%