26 Sep Casapueblo
Casapueblo is a building with a unique architecture, designed by the Uruguayan artist Carlos Páez Vilaró recognized worldwide. Over the years, it has been transformed into a museum and has positioned itself as one of the main tourist attractions of the country.
Bring the museum to life was our main challenge, generating unique, innovative, sensory experiences to its customers.
Design and develop a new website, was the first need that Casapueblo posed to us. An ideal opportunity to create something modern and innovative, but representing the particular and special essence of our client, based on the basis of emphasizing educate about the life and work of Carlos Páez Vilaró and to report on the different stages of his work, framing the very history of Casapueblo” in a digital multimedia encyclopedia. The customer fell in love with our design.
On the other hand, the customer was looking for the growth of the digital community. To achieve this we intensify communication on social media, where strategic planning and Social Media Management work is being carried out, giving a tourist and educational approach to the content, maintaining an emphasis on the life of the artist and the different stages of his work, and bringing out the best moments of “Casapueblo” to increase interaction with the public and loyalty of the brand.
It was also intended to create something new and modern so that people interact directly with the works of Carlos Páez Vilaró in the museum.
What better than combining art and technology to create something new and interactive?
Thus was born the idea of creating an augmented reality application where the works come to life and people could interact with them to meet every detail. The app consists of pointing the mobile phone at each piece, allowing the user to “touch” elements of the painting and discover the artistic decisions behind the creation and get to know the artist better. The information is displayed through texts, audios, and videos.
- Community Management
- Content Marketing
- Social Media Marketing
- Persuasive Design
- UX/UI Design